In: Simplicity is Difficult

Larry Cheng at Thinking About Thinking:

Over the years, I have come to appreciate that building a product, service or application that is defined by its simplicity is extraordinarily hard.  It takes real talent and ingenuity to create simplicity.  And once you have achieved it – it is as real a barrier to entry as a slew of patents or technical secret sauce.  Simplicity is that valuable.

Simplicity is difficult.  But that’s the beauty.  And the opportunity.