How do people make decisions in your organization?

If you don’t understand how people make decisions in your organization, you will never be able to influence them.

Erika Hall

Sage advice from Mule Design co-founder Erika Hall. It’s from her article “Research Questions Are Not Interview Questions” and it’s about doing design research well, a skill necessary for success in just about any job.

Another great nugget:

Your research question and how you phrase it determines the success and utility of everything that follows. If you start with a bad question, or the wrong question, you won’t end up with a useful answer. We understand this in daily life, but talking about research in a business context seems to short-circuit common sense. Everyone is too worried about looking smart in front of each other.