Pre-Digital Healthcare.

Since this is going to be nearly a word-for-word pull from his blog, do yourself a favor and read Seth’s blog every day. Healthcare is “pre-digital.” That’s a slam. But also the opportunity:

A brief visit to the emergency room last month reminded me of what an organization that’s pre-digital is like. Six people doing bureaucratic tasks and screening that are artifacts of a paper universe, all in the service of one doctor (and the need to get paid and not get sued). A 90-minute experience so we could see a doctor for ninety seconds.

Wasteful and even dangerous.

Imagine what this is like in a fully digital environment instead. Of course, they’d know everything about your medical history and payment ability from a quick ID scan at the entrance. And you’d know the doctor’s availability before you even walked in, and you would have been shuttled to the urgent care center down the street if there was an uneven load this early in the morning. No questions to guess at the answer (last tetanus shot? Allergies to medications?) because the answers would be known. The drive to the pharmacy might be eliminated, or perhaps the waiting time would be shortened. If this accident or illness is trending, effecting more of the population, we’d know that right away and be able to prevent more of it… Triage would be more efficient as well. The entire process might take ten minutes, with a far better outcome.


Hany Farid has come up with a nice solution to solve that self-esteem problem so many of us face when we see photos of beautiful people in magazines— use a computer algorithm to grade how much photoshop altering was used and mandate that every altered image is labeled with this grade. Level 1 is minute changes and 5 is fabricated fantasy.

This of course won’t solve our country’s self-esteem problem, but it’s an interesting way of raising awareness.

Sad but true.

This, more or less, is what I consider to be the largest struggle for the coming shift of sickness to wellness in healthcare institutions:

On the other hand, an organization filled with people who are rewarded for shaking things up and generating game-changing products and services just might discover that outcomes they are dreaming of are in fact what happen. The enthusiasm that comes from believing that this one might just resonate with the market is precisely the ingredient that’s required to make something resonate. (Seth)

Most healthcare organizations are not interested in shaker uppers.