Input Platform

The Guardian:

Something had to be done to reconnect with customers, and Dell came up with IdeaStorm, a website where customers are encouraged to submit ideas to the company. The advantage of such an online forum for a company keen to innovate is clear: “For years people have been using focus groups. This enables us to do the same job but with hundreds or thousands of consumers over a period of months or weeks,” says Dell’s vice-president for communities and conversations, Bob Pearson.

Dell’s Ideastorm