They’re talking about you

Who is in charge of your hospital’s online reputation?  Oh, no one?

It’s increasingly important and becoming difficult to ignore.  BlogsTwitterEtc.

It need not be a full time position (yet).  Preferably it be someone who has used the technology before.

And you really should start strategizing for sites like this, this, this.  P.S. There are more and use will only increase.

People may be talking about your hospital online.  That’s good.  Especially when you can participate in (or even lead) the conversation.  They may not be talking about your hospital online.  That could be good, too.  Regardless, you have the ability to know what they’re talking about—and take appropriate action.

UPDATE: Read this story.  Decide upon appropriate action after finding your hospital here.