The Millenials are called the Net Generation because of their (our) prowess on the information superhighway. But since so few of them seek health care help online, why would a health care delivery organization waste time in creating an authentic online experience?
The result is that many health care delivery organizations’ online strategies suck (my opinion, it should be a fact though) (by the way, do they even have strategies?). But wait! Here is some interesting information provided by Pew Internet and American Life Project on health care decision makers:
Generation X (those ages 33 to 44) is the most likely group to bank (67%), shop (80%) and look for health information online (82%). (emphasis enthusiastically added)
(In the spirit of your favorite game show): That’s not all, Jimmy! Look at these data on heavy health care users use of the web to find health information:
- Younger Boomers: 74% of the 79% who use the internet
- Older Boomers: 81% of the 70% who use the internet
- Silent Generation: 70% of the 56% who use the internet
- GI Generation: 67% of the 31% who use the internet
At a time when low cost everything is in vogue, updating (creating?) your organization’s online strategy is a genuine opportunity. Get crackin’!
(Pew link via Ted Eytan, MD)