Sage advice from Mule Design co-founder Erika Hall. It’s from her article “Research Questions Are Not Interview Questions” and it’s about doing design research well, a skill necessary for success in just about any job.
Another great nugget:
Your research question and how you phrase it determines the success and utility of everything that follows. If you start with a bad question, or the wrong question, you won’t end up with a useful answer. We understand this in daily life, but talking about research in a business context seems to short-circuit common sense. Everyone is too worried about looking smart in front of each other.