Investment is one element of a complete community benefit strategy.
Accepting a broader definition of health means that a healthcare delivery organization embraces the determinants of health beyond access to care that serve a significant role in an individual’s health status. What better foundation than that for community benefit? Those determinants (behaviors, environment) are often represented by place: where people live, work, and play and the social dynamics represented within.
A traditional community health improvement approach would make it difficult to effectively insert health improvement programming into every place where people spend time. But there is usually an established entity (individual, organization, or small group) already promoting health and healthy living in these places. Accepting the determinants of health model means the industry must begin to shift community benefit spending to the determinants of health. Hospitals are unlikely (and probably unnecessarily) to create direct programmatic responses to improving these health producing factors.
But there are plenty of organizations that do. These may be arts groups, urban gardens, social entrepreneurs, community leaders, etc. An investment strategy is part of helping those organizations scale their reach and broaden their impact.
A community health improvement investment strategy uses financial resources to scale the efforts of these place-based community members. Given the expanded definition of health, the programmatic burden and need of health improvement is too large for any single healthcare delivery organization, a group of organizations, or even a group of organizations plus local government municipalities to create and sustain.
Community Health Improvement Investment (CHII) is defined as financial support provided to local organizations for the use of expanding and improving programming affecting the improvement of the determinants of health and health improvement. Converting community benefit spending to investment dollars will allow healthcare delivery organizations to improve social and environmental factors without undertaking the programmatic necessity to achieve community-wide impact.
Every organization will have to create an investment thesis depending upon its objectives to include investment targets (i.e., nature and requirements of investment will vary based upon business structure of the receiving organization), risk tolerance (i.e., tested and proven ideas vs those that hold promise), and investment principles. Several suggested principles are listed below.
- Partnerships. Whenever possible a CHII strategy should promote partnership within the community by investing in collaborative efforts involving more than one organization. Multiple organizations working together toward a common goal can scale efforts of health improvement.
- Built Environment. Invest in organizations and efforts that build health into expanding or redesigning infrastructure. The built environment, through health-oriented design, can promote healthy behaviors.
- Culture. The characteristics (beliefs, religion, social norms, etc.) of the groups people spend their time with have a broad impact on health status. Efforts to create a culture of health — intentional effort to make healthier decisions — are worthy of investment.
- Self-Management. Both on an individual and community level, the principles of self-management can lead to broad impact. Turning over the responsibilities of health improvement to individuals and communities will lead to broader reach.
- Community Leadership. Social capital is the idea that social networks have value. Community involvement has health benefits, namely the building of social networks. These networks start with social participation and involvement and can evolve into community betterment efforts.
- Implementation. Planning and ideation are important to realizing the creative process; however, many good ideas are never realized because of a lack of implementation. Focus investment on mature ideas ready for implementation. There are other routes to fund the important efforts of convening and idea gathering.
- Scale. Promote scale whenever possible. The problem of unhealth requires efforts that reach the broader population. A major advantage of community-based health improvement initiatives over medically-based programming is their reach. Instead of one-to-one or one-to-few programming, invest in efforts that have scaling built in: where the audience grows disproportionately compared to production costs.