Sad but true.

This, more or less, is what I consider to be the largest struggle for the coming shift of sickness to wellness in healthcare institutions:

On the other hand, an organization filled with people who are rewarded for shaking things up and generating game-changing products and services just might discover that outcomes they are dreaming of are in fact what happen. The enthusiasm that comes from believing that this one might just resonate with the market is precisely the ingredient that’s required to make something resonate. (Seth)

Most healthcare organizations are not interested in shaker uppers.