I’m not expecting a great majority of hospitals to be on the mobile bandwagon anytime in the appropriate future, but consider this infographic by Mashable. Most organizations, at this very moment, are ridiculously difficult to find on the mobile web or in an app store.
Jason Fried (37 signals) posted a list of questions he asks when reviewing a design. I couldn’t help but think that the questions would be beneficial to ask when we think about doing anything new in healthcare. You know, to inject the missing patient perspective from our great ideas and implementations. Even the techy ones have an equivalent in real-world experiences.
- What does it say?
- What does it mean?
- Is what it says and what it means the same thing?
- Do we want that?
- Why do we need to say that here?
- If you stopped reading here, what’s the message?
- What’s the take away after 8 seconds?
- How does this make you feel?
- What’s down below?
- How else can we say this?
- What’s memorable about this?
- What’s that for?
- Who needs to know that?
- Who needs to see that?
- How does that change behavior?
- What’s the payoff?
- What does someone know now that they didn’t know before?
- How does that work?
- Why is that worth a click?
- Is that worth scrolling?
- What’s the simpler version of this?
- Are we assuming too much?
- Why that order?
- Why would this make them choose that?
- What does a more polished version of this look like?
- Why would someone leave at this point?
- What’s missing?
- Why are we saying this twice?
- Is it worth pulling attention away from that?
- Does that make it clearer?
- What’s the obvious next step?
- How would someone know that?
- Would it matter if someone missed that?
- Does that make it easier or harder?
- Would this be better as a sentence or a picture?
- Where’s the verb?
- Why is that there?
- What matters here?
- What would happen if we got rid of that?
- Why isn’t that clear?
- Why is this better?
- How can we make this more obvious?
- What happens when this expands?
- If we got rid of this, does that still work?
- Is it obvious what happens next?
- What just happened?
- Where’s the idea?
- What problem is that solving?
- How does this change someone’s mind?
- What makes this a must have?
Matt Berg, mobile health technology director for ChildCount+ was asked a question by Samantha Michaels:
What’s something that most people just don’t understand about your field?
What’s possible. I think we’re still just wrapping our heads around what universal connectivity will ultimately mean. By universal connectivity, I’m referring to a state where the majority of people in the world are connected to the Internet with what amounts to a full multimedia computer in their pockets. Just think about that! It will happen sooner then we realize, and it will have huge social, economic, and developmental ramifications.
Hellooooo hospitals. Tom’s back, and it’s a good one.
Skill/Goal #1: “Adaptive” Organizations
Did you see that weird bit of news last week where some folks were buying all the copies of a local weekly they could get their hands on? Here’s an update via HISTalk:
Two small Long Island weekly newspapers are baffled when all available copies are quickly bought up from vending machines and newsstands, with at least two teams of people grabbing all available copies at or above the cover price. Based on the overlapping stories in both papers, the newspaper strongly suspects friends of a local doctor who was charged with Medicare fraud were trying to keep the story quiet. Jesse Stoff MD was arrested for giving kickbacks to patients after billing Medicare for unnecessary services. He billed Medicare more than $800,000 in one month, tipping the feds off to run a sting operation in which an undercover agent was paid $300 for five visits. The money was delivered in a “kickback room” with a Soviet-style poster warning patients not to talk about the scheme.
I remember the day when I figured out that hospitals were paid for their failures–readmissions. I welcome the new rules; finally an incentive to help keep people healthy, not just more procedures.
Readmissions come back to bite hospitals
Word. (Though probably not for a while.)
Mobile Apps Must Die
This is cool. But I can’t decide if $42 cool is an underinvestment or overinvestment. CBS Chicago:
A Chicago couple thinks a doctor’s bedside manner is so important, they’re giving the University of Chicago $42 million dollars to teach it.
via Not Running a Hospital