Conviction-driven thinkers on all levels of an organization, from the C-suite to executive assistants, want to share their specific visions more than they seek fame or power. They don’t just think they have a good idea, but they believe passionately that their concept is worth making real. The beauty of these types of thinkers (and doers) is that they can explain why they want to develop the products they’re developing, and why they want to launch initiatives that they’re launching—both internally and to the world. Even when their ideas might not be the most original (remember, the Kindle was not the first e-reader; the iPod was not the first MP3 player; Google was not the first search engine; Facebook was not the first social network), their passion and their vision on how to improve the world or even the everyday quality of life in your company’s workspace are likely focused. They are likely engaged. As a result, they can be very persuasive. Such a mixture of focus, engagement, and persuasion, more than creativity alone, is what brings ideas to market, and also to the right audiences at the right time.