Mobile Health Diffusion: Help Organizations First

If you’re a developer (or not) and liked the Andreessen piece (or not) and are interested in healthcare, perhaps you could head over to the SXSW Panel Picker and vote for our talk here. The title is above and the description is below:

Understatement: healthcare services + mobile devices will dramatically change healthcare. But before widespread personal adoption occurs, organizations must first use mobile to solve existing problems.

While most mobile health efforts have focused on the small (but growing) set of the population engaged with their personal health, the opportunity to help organizations is larger, immediate, and will speed mobile health diffusion. Developers should focus on healthcare decision makers (physicians, largely) and those with delivery problems and resources to fix them (organizations). The best part of all this: once those two groups realize how mobile health can help them solve their problems, they’ll begin to see the opportunity in using the technology to help patients solve theirs.

Mobile health is an emerging clinical setting and this session will explore what that is, its relation to the others (inpatient, ambulatory), and the burgeoning opportunity to solve delivery problems.

“Why Software Is Eating The World”

Marc Andreessen wrote a terrific piece appearing in the WSJ Saturday about how software has become relied upon in nearly every industry for its functioning. The entire way down, until I arrived at the paragraph about healthcare and education, I was thinking this hasn’t happened yet.

But it will. The two industries are linked and the disruption has begun in education (Khan Academy, this Stanford engineering class on Artificial Intelligence has taken sign-ups numbering close–maybe surpassing–100,000 students). Andreessen himself notes his healthcare investment in the essay.

This “eat the world” mentality will not stop once it reaches the healthcare gates (it’s already beginning, think eICU). The disruptors are unlikely to be traditional health IT vendors–unless they decide to start understanding usability and value, like now. 

No closing thought. More of an ellipsis. Who knows where this is going?

Advertising salad

Dim Bulb:

It would be great if Americans were effecting a shift in their eating habits and lifestyles. It would be great if the amount of time and money being spent to sell good-for-you products to them were doing the slightest bit of good. But folks are simply eating and drinking and wearing it…and getting or staying fat.

It’s no great accomplishment for marketers to lie to couch potatoes. A smarter business would figure out how to actually get their customers up and into the salad days of healthy lifestyles. Those consumers would be more appreciative and likely to live longer, thereby continuing to buy those vitamin-infused cheese doodles you make.