Ignoring profit.

In a cruel twist of irony, the pursuit of profit — something that Wall Street pushes so hard — is what leaves companies open to being displaced. As they grow, their ability to find opportunities that are big enough to sustain their growth is reduced. They become myopic; they listen only to their best customers. They focus disproportionately on their most profitable products, and strive to improve these the fastest.

Clayton Christensen, he of disruptive innovation fame, writing about Steve Jobs/Apple’s success for Reuters.

Hospital disruption is, of course, “impossible.”

The industry is quickly approaching/has already passed the point where disruptors may feel it worth their time/resources to pursue new models. As so many cases in history prove: disrupt or be disrupted.