In a logical, but brilliant, extension of available technology, Hyundai has made the owner’s manual of its new Equus an app. In order to allow all new owners the ability to access the app, the automaker is giving away an iPad with each car purchase. I’ve played with the app, it is very cool.
Just think: when the price of a new tablet computer falls to the $250-300 range, could it become economically feasible (think readmits) for a hospital to give away a tablet computer with an “owner’s manual” to a discharged patient? The online interactivity opportunities are truly striking, but what is neat here is the opportunity to customize at-home care instructions in an engaging, interactive, new-technology manner.