I like that they pushed the line, they just might have selected the wrong tool to push with; The New York Times:
On its face, it seemed reasonable enough: a bone marrow registry sending recruiters to malls, ballparks and other busy sites to enlist potential donors.
That seems rather vanilla. Here comes the “but:”
But the recruiters were actually flirtatious models in heels, short skirts and lab coats, law enforcement officials say, asking passers-by for DNA swabs without mentioning the price of the seemingly simple procedure.
Wait for it…
And the registry, Caitlin Raymond International, was paying up to $60,000 a week for the models while billing insurance companies up to $4,300 per test.
Ayyy. They’re non-profit, to boot.