Too much creativity, not enough (common) sense

I like that they pushed the line, they just might have selected the wrong tool to push with; The New York Times:

On its face, it seemed reasonable enough: a bone marrow registry sending recruiters to malls, ballparks and other busy sites to enlist potential donors.

That seems rather vanilla. Here comes the “but:”

But the recruiters were actually flirtatious models in heels, short skirts and lab coats, law enforcement officials say, asking passers-by for DNA swabs without mentioning the price of the seemingly simple procedure.

Wait for it…

And the registry, Caitlin Raymond International, was paying up to $60,000 a week for the models while billing insurance companies up to $4,300 per test.

Ayyy. They’re non-profit, to boot. 

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