The branding here is clever. But in all practicality–this would save risk managers a lot of heartburn when it comes to HIPAA compliance issues…

Big Think:

The pipe dream of the paperless office has been around for a while, hoping to mitigate the massive paper waste generated by the corporate world – 1,410 unnecessary pages printed by the average employee every year, to be precise. Now, the WWF is tackling the problem with the most ingenious solution yet: A file format.

The new .wwf format is essentially a PDF that cannot be printed. The free installer is currently only available for Mac OS, but a PC version is coming soon. And even though the format has only been around for four days, three large international companies have already adopted it.

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