An interesting nugget from Ed Cotton who heard NPR’s Vivian Schiller at the Wired Business Conference:
Vivian Schiller had a different story, she was all about responding to changing times and about embracing digital platforms as rapidly as possible. She was proud that NPR’s radio listeners are at an all-time high (60% increase in the past 10 years), but yet NPR is rapidly embracing all things digital.
One of her most interesting ideas was to ensure all 300 journalists at NPR received digital training, so they knew how to integrate digital elements into their stories.
Digital training! Can you imagine the reach new digital tools might have if hospitals held digital training for everyone? How cool would that be? You might not think so, but I say very, very.