Love this. First the glorious luster of the idea in finding the next big thing:
Google is famously creative at encouraging these breakthroughs; every year, it holds an internal demo fair called CSI — Crazy Search Ideas — in an attempt to spark offbeat but productive approaches.
And then the reality of improvement sets in:
But for the most part, the improvement process is a relentless slog, grinding through bad results to determine what isn’t working.
Progress, it seems, is so much about the grind. Idea-coming-up-with is glorious and absolutely fun to think about. But the making-things-better part is hard, grind it out work. It’s work.
(Indented remarks from Steven Levy’s look into Google’s algorithm)