Trust through communication

We’ve a long way to go, but the dominos will fall.  Saul Kaplan (emphasis added):

Communication is personal and everyone has a role to play.  The world of personal and organizational communication is merging whether we want it to or not.  I have talked to many active participants on social media platforms that are constrained or even blocked from communicating while at work or about work after hours.  This is silly.  Organizations are missing an amazing opportunity to virally share their stories and to tap into the networks of all the organization’s stakeholders.  Organizations need to trust employees, contractors, suppliers, and customers to build and strengthen networks of supporters and fans that are the most important marketing asset today.