Courage in simplicity

Garr Reynolds (he of Presentation Zen fame) in an MIT Sloan Management Review piece on design thinking for managers (free sub reqd):

Managers may be afraid to embrace simplicity. In business we are all scared of being called “too simple.” People confuse simplicity, which is hard to achieve, with simplistic, which is easy and usually lacking value. When in doubt, a manager may add a layer of complexity where it is not needed just to be safe. It takes courage to be simple.

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