That is, the ideal relationship a company should have with its customer is that it produces a great product the customer loves and talks about and thus sells; there is no need for advertising there. It’s only in the case of failing at that idea that one needs to advertise.[youtube:http://www.youtube.com/watch?v=mcdp3lwYStE%5D
Obvious success story: Mayo (look, it’s right there on the front page, the primary value: the needs of the patient come first). It’s possible to be Mayo-esque (in lots of respects) in your service area.