Advertising as failure

Health care marketing is hooey.  Because it relies upon (bad) advertising.  And now we know why advertising is (generally) bad, thanks to Jeff Jarvis and his advertising as failure notion:

That is, the ideal relationship a company should have with its customer is that it produces a great product the customer loves and talks about and thus sells; there is no need for advertising there. It’s only in the case of failing at that idea that one needs to advertise.


Obvious success story: Mayo (look, it’s right there on the front page, the primary value: the needs of the patient come first).  It’s possible to be Mayo-esque (in lots of respects) in your service area.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s