Old people are online, too

The Millenials are called the Net Generation because of their (our) prowess on the information superhighway.  But since so few of them seek health care help online, why would a health care delivery organization waste time in creating an authentic online experience?

The result is that many health care delivery organizations’ online strategies suck (my opinion, it should be a fact though) (by the way, do they even have strategies?).  But wait!  Here is some interesting information provided by Pew Internet and American Life Project on health care decision makers:

Generation X (those ages 33 to 44) is the most likely group to bank (67%), shop (80%) and look for health information online (82%). (emphasis enthusiastically added)

Freak!

(In the spirit of your favorite game show): That’s not all, Jimmy!  Look at these data on heavy health care users use of the web to find health information:

  • Younger Boomers: 74% of the 79% who use the internet
  • Older Boomers: 81% of the 70% who use the internet
  • Silent Generation: 70% of the 56% who use the internet
  • GI Generation: 67% of the 31% who use the internet

At a time when low cost everything is in vogue, updating (creating?) your organization’s online strategy is a genuine opportunity.  Get crackin’!

(Pew link via Ted Eytan, MD)

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