Hospitals looking like hotels

Freakonomics:

Amenities such as good food, attentive staff, and pleasant surroundings may play an important role in hospital demand. We use a marketing survey to measure amenities at hospitals in greater Los Angeles and analyze the choice behavior of Medicare pneumonia patients in this market. We find that the mean valuation of amenities is positive and substantial. From the patient perspective, hospital quality therefore embodies amenities as well as clinical quality. We also find that a one-standard-deviation increase in amenities raises a hospital’s demand by 38.4 percent on average, whereas demand is substantially less responsive to clinical quality as measured by pneumonia mortality. These findings imply that hospitals may have an incentive to compete in amenities, with potentially important implications for welfare.

Hospitals as Hotels” a working paper by RAND‘s Dana Goldman and John A. Romley

One thought on “Hospitals looking like hotels

  1. We’re a marketing-obsessed society – experience is King. So it makes perfect sense that we’d rush to spend our healthcare dollars on catering and curtains than clinical outcomes.

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